ABOUT THE CONGRESS
INVITATION TO CONGRESS
Dear Cosmetics Industry Stakeholders;
At the 8th International Cosmetics Congress, we experienced an incredibly dynamic event with the main theme of Biotechnology. With great pride and joy, we announced that we had become one of the largest events in the world.
This year, with the 9th International Cosmetics Congress, our objective is to sustain and further this achievement. In line with this vision, we are introducing a new and innovative main theme that aligns with global trends: Holistic Cosmetics.
Holistic Beauty is an all-encompassing approach to a healthy body, mind, and spirit. It represents a state of well-being from the inside out—not a luxury, but now a vital necessity. Elements such as exercise, nutrition, sleep, personal hobbies, and cosmetic preferences all have a significant role on our lives than commonly assumed.
Closely associated with concepts we've frequently encountered in recent years—wellness, well-aging, longevity, and well-being—Holistic Beauty is not merely a trend; it has become a way of life. At the same time, this approach embraces beauty not only as an individual pursuit, but also in harmony with nature and our surroundings; especially in the face of global issues such as a rapidly growing population, resource depletion, and ecological imbalance. Over the past decade, increasing awareness of sustainability, the use of organic products, natural ingredients, and recyclable materials has shaped a new consciousness. We define this comprehensive and inclusive approach that unites all these concepts as Holistic Beauty.
Brands that value concepts like holistic beauty, holistic skincare, and a holistic lifestyle have already begun to develop products in line with this vision. As in previous years, we are preparing a rich and comprehensive congress program that brings together new concepts, the latest developments, distinguished international guests, and a variety of engaging events.
At a time when the world is undergoing global transformation and increasingly competitive markets; we invite all industry stakeholders to to come together at the 9th International Cosmetics Congress to build strategic collaborations, strengthen our competitive edge in the global cosmetics market, develop new strategies, and engage in meaningful exchange of ideas.
At the 8th International Cosmetics Congress, we experienced an incredibly dynamic event with the main theme of Biotechnology. With great pride and joy, we announced that we had become one of the largest events in the world.
This year, with the 9th International Cosmetics Congress, our objective is to sustain and further this achievement. In line with this vision, we are introducing a new and innovative main theme that aligns with global trends: Holistic Cosmetics.
Holistic Beauty is an all-encompassing approach to a healthy body, mind, and spirit. It represents a state of well-being from the inside out—not a luxury, but now a vital necessity. Elements such as exercise, nutrition, sleep, personal hobbies, and cosmetic preferences all have a significant role on our lives than commonly assumed.
Closely associated with concepts we've frequently encountered in recent years—wellness, well-aging, longevity, and well-being—Holistic Beauty is not merely a trend; it has become a way of life. At the same time, this approach embraces beauty not only as an individual pursuit, but also in harmony with nature and our surroundings; especially in the face of global issues such as a rapidly growing population, resource depletion, and ecological imbalance. Over the past decade, increasing awareness of sustainability, the use of organic products, natural ingredients, and recyclable materials has shaped a new consciousness. We define this comprehensive and inclusive approach that unites all these concepts as Holistic Beauty.
Brands that value concepts like holistic beauty, holistic skincare, and a holistic lifestyle have already begun to develop products in line with this vision. As in previous years, we are preparing a rich and comprehensive congress program that brings together new concepts, the latest developments, distinguished international guests, and a variety of engaging events.
At a time when the world is undergoing global transformation and increasingly competitive markets; we invite all industry stakeholders to to come together at the 9th International Cosmetics Congress to build strategic collaborations, strengthen our competitive edge in the global cosmetics market, develop new strategies, and engage in meaningful exchange of ideas.
Fuat ARSLAN
Congress Chairman
Congress Chairman
Levent KAHRIMAN
President of KÜAD
President of KÜAD
